#75 How Can We Get Better At Forecasting the Future: Mark Earls

Almost all of us do a poor job of predicting the future. 

This show looks at how we can adapt to the disruption and change the future inevitably brings.  Using examples from business and our personal lives, we consider how to be smarter and more successful.

"We over-estimate how bad we might feel if we lose something, and under-estimate how we will feel if something good happens,” says our guest, Mark Earls.

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Mark joins Jim and Richard at our living room table in New York. Usually Mark is based in London where he's a well-known author and consultant on marketing, communications and behavioral change.  His books include “Copy Copy Copy”, "HERD: How to Change Mass Behavior by Harnessing Our True Nature” and “I’ll Have What She’s Having

"We have to realize…we have to prepare for multiple futures," Mark tells us in this episode. Some additional takeaways:

Solutions:
Start small. For example Spotify began in a small market (Sweden) and it was able to be more agile, make mistakes and react to its competition more effectively than a larger company.
 
Product plus: some of the most successful companies are the ones that make a product AND deliver a service; Dollar Shave Club is a good example of this.  
 
Customer service is more important than ever. “You can’t have that ‘take a ticket and wait in line’ attitude towards customers; you need to fix it.
 
In our personal lives prepare for multiple future scenarios: what would happen if you had an unexpected expense, how would you deal with a serious illness or a absence from work, or a major housing expense?

#65 Moms Clean Air Force: Gretchen Dahlkemper

From "nap-time activists" and mommy bloggers to a "stroller march" on Washington, Moms Clean Air Force is using creative and highly effective ways to advance their cause to get dangerous pollutants out of the air. 

In this "How Do We Fix It?" episode we speak about solutions with the group's National Field Director, Gretchen Dahlkemper, a Pennsylvania mom who became an activist - fired up about the threat to her children's health.  Her daughter has asthma. So for her this campaign is personal. 

"I think the more that we connect the average citizen with their elected officials, the better off our entire system is going to be," says Gretchen. "We have forgotten that we can pick up the phone and call our elected officials."

Moms Clean Force fights back against climate change, fossil fuel, methane leaks and other healh problems. But this movement of mothers is about more than the environment and childrens' health.  It's also a way of revitalizing our democracy. 

"That to me is one of the key solutions to eliminating this huge partisan divide that we're seeing in the country right now," says Gretchen.