#91 Geoffrey Colon: Pay-to-Play: A Menace to Society?

Do you know where your information is coming from? Shadowy forces are at work to influence what we think, how we behave, and where we spend our money.

They're part of the explosion in pay-to-play. From bots and branded content to political-influence peddlers’, advertisers and even sports programs in public schools, pay-to-play is a growing influence in our lives.  

Critics of pay-to-play say that instead of "We the people,” the online world is controlled by "We the wealthiest people.” 


Geoffrey Colon, an expert on marketing, tech and how to get people's attention, is our guest. A communications designer at Microsoft, Geoffrey is the author of "Disruptive Marketing - What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal." He's the co-host with Cheryl Metzger of the popular podcast, "Disruptive FM." We learn more about the threat from fake news and hate sites alt-right bots to our democracy. Geoffrey guides through some of the recent dizzying changes in the online landscape.

Solutions:

  • Education is first. Improvements to the school curriculum are urgently needed. They should fully take into account dramatic online changes. A recent Stanford University study found that most American students couldn’t tell the difference between carefully sourced news and flat-out lies. The authors described the results as "dismaying" and a "threat to democracy."
  • Tech companies should give non-profits the ability to use their platform free of cost; in fact, Google already does this. Google gives non-profits AdWords for free or through a Google “Ad Grant.”
  • A new look at public service announcements - PSA's. Until the 1980's and Reagan-era broadcasters were required to run PSAs in exchange for using the airwaves, which are a public resource. Policy makers and major information providers should consider a new system for the 21st century.
  • A code of conduct by major online information platforms, this would distinguish between advertising, opinion and news.