#107 How Trust Can Save Journalism: Aron Pilhofer

Journalism is in crisis. Our trust in the news media has fallen to an all-time low. One recent poll found that two thirds of Americans believe mainstream news organizations often publish fake news.

The business model at many newspapers, magazines, radio stations and websites is failing.  Declining revenues have forced layoffs and other cutbacks at news organizations across the country.


Professor Aron Pilhofer of Temple University, one of the world's most respected experts in digital innovation for journalists, is our guest.  Before joining Temple, Aron was Executive Editor of Digital journalism at the Guardian in London and was a former senior executive at the New York Times.

"It's impossible to overemphasize what a vast change there is now in the way people get their information," Aron tells us. For his young students at Temple, the news "finds them" through their feeds at Facebook, Twitter and other social sites. The news is not handed down from high. Instead, it's part of a conversation. 
Aron says regaining readers' trust is essential to the future of journalism. Covering "what now" of news - solutions - is one answer. Greater transparency in how stories are covered and a much deeper commitment to diversity in newsrooms are among the fixes we discuss.